As we expanded the world of Zombies, it became clear we needed a unified color theory and design system to ensure each "faction" – Humans, Zombies, Werewolves, Aliens, and Witches – had distinct, instantly recognizable visual identities. I reverse-engineered the live action films’ color logic and created a series of color guides for our partner studio, removing as much guesswork as possible and helping streamline the design process.
Note – Click the edges of the guides to flip through guide pages.